SolsticeLaunch · DTC wellnessSpecA morning routine, on shelves in 41 days.41dConcept → shelf4.2MOrganic impressions−38%CAC vs. plan
HeronReposition · FintechSpecFrom spreadsheet to story.2.1×Pipeline lift11wInside their team+9ptBrand recall
Public LibraryEmbed · Independent labelSpecAn indie label that ships like a platform.47Drops / quarter−61%Cost per asset3Charted singles