A morning routine, on shelves in 41 days
Solstice came to us with a hero SKU, $4M of pre-seed, and a board demanding a launch before Q3. We took the brief end-to-end — strategy, brand, packaging, film, retail, paid, owned, earned — and put the product into 1,200 stores before the founders had finished hiring their first marketer.
Illustrative scenario — a brief, a deadline, and the outcome we'd sign for. Not a delivered case.
The brief
Solstice's hero product — a single-serve morning electrolyte — was already manufactured. What they didn't have was a brand, a story, or a reason for a Whole Foods buyer to give them shelf next to the incumbents.
Their existing agency had quoted nine months and $1.4M. The board wanted four months. We promised three.
The work
We ran the brand sprint with the founders in week one — identity, naming system, voice — then handed it to the agent stack to generate hundreds of pack permutations, retail collateral and social cuts overnight, every night. Two senior designers curated.
The hero film shot in four days with a creator-led cast. The launch site, retail one-pager and 200 paid creative variants went live in parallel — every asset measured against a single number: in-store conversion at the shelf.
The result
1,200 doors at launch. CAC came in 38% below plan. The single hero film generated 4.2M organic impressions in the first week. Solstice closed their Series A on the strength of the launch metrics three weeks later.