An indie label that ships like a platform.
Public Library is an indie label run by three people. We embedded for two quarters and rebuilt their content operation around a small senior team and an agent stack — without losing the thing that makes the label feel like the label.
Illustrative scenario — a brief, a deadline, and the outcome we'd sign for. Not a delivered case.
The brief
Public Library was punching above its weight on taste, getting eaten alive on volume. Three people couldn't ship the social, video, web, merch and tour content their artists deserved. Hiring more people would dilute the voice.
We were asked to make three people feel like thirty without it ever feeling like a corporate label.
The work
We embedded for two quarters. We built them an agent stack on top of their existing tools — Notion, Figma, Frame.io — that drafted social, edited rough cuts, generated cover variants and translated everything into the four languages their audience reads.
We didn't take the taste out of the room. The founder still picks every cover and every line. The agents do the volume around her.
The result
47 drops shipped per quarter, up from 9. Cost per asset down 61%. Three of their singles charted in the same quarter — the first time the label has had multiple charting releases since founding. Public Library kept their three people. They have, by their own count, 19 agents.